What's New in Mixpanel

Our new Product Release page is live! We continuously update this page to showcase Mixpanel's latest innovations. This month, we launched new features that help give clarity to your data and allow you to set up all your web analytics, fast.

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Save Formulas for reuse

Now, you can save Formulas (like Bounce Rate or NPS) to be reused. No more rebuilding from scratch or having your team worry if they're using the right definition - Saved Formulas allows you standardize metrics and customize them to your business context.

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Find data easily with Event Context

You can now see rich context about an event, such as images, frequent users, related reports, or event owners. Spend less time wondering if you're analyzing the right data.

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Web Analytics in seconds

Our new Web Analytics Template gets you up and running with all your core website performance metrics in just a few seconds. You'll be able to make informed decisions about what to highlight, improve, or remove from your site to build a more engaging & relevant user experience.

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Manage channel definitions

Mixpanel's Channel Classifier is a two-click experience to setup and manage your Channel properties (ex. Direct, Paid Search, Email). Leverage this data to learn where users are coming from when they hit your website or convert.

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Measure webpage engagement

Mixpanel now automatically tracks how long a user spends on your webpages on the "Duration" property on your "Page View" event. Understand how engaged users are with your pages to help shape your website with content that provides them value.

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Report upgrades coming soon

Don't be alarmed if a few buttons aren't where you expected—our reports are getting a facelift. We're standardizing visualizations and calculations across Insights, Funnels and Retention, making it easier to select the right metric and use it across any chart you want.

See what's changing