What's New in Mixpanel

Happy New Year! We've started off January with a bang; our new Benchmarks Reports for 2024 is available to help you learn how your product performance has stacked up, and we've updated key components of our interface to get you quicker access to your data.

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Benchmarks report 2024, the latest trends in product analytics

Explore product benchmarks by industry and put your own performance in perspective. See what good versus great performance looks like in key areas like Growth, Engagement, Retention, and Marketing performance. Use our Company KPIs template to see how you measure up directly.

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Our brand new, simpler to use Menus

We've updated the Event Menu and Property Menu (shown in picture) to make the experience simpler and get you to value faster. For example, all of your properties are now categorized so you can quickly find what you're looking for.

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Spark is coming soon!

Use Spark to easily and quickly generate reports using natural language. Empower your whole team to get started with analysis as long as they have a question in mind. We value transparency and data initiatives, your Mixpanel admin can toggle this feature on or off after Spark launches. You can see our generative AI compliance FAQs, and terms and conditions.

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