The Apple iPad 128GB has come with a Retina Display. The new size of
iPad was recently rumored but now, it is confirmed for the 4th generation iPad model.
Apple will offer the 128 GB tablet PC in both Wi-Fi and Wi-Fi plus
Cellular models starting from Feb 5. These units are available in both
black and white colour.
The new ultimate iPad will be available at Apple retail stores &
through the Apple online store & at authorized Apple iPad retailers.
While most users likely will not be willing to spend $799 for a only
Wi-Fi device or $929 for the cellular models, Apple is heading the units
towards enterpreuner customers and high-end users. The company hopes to
target professionals in the creative and medical industries.
In an official Apple press release for the 128GB iPad, Apple SVP, Phil Schiller says
“With more than 120 million iPads sold, it is clear that
customers around the world really love their iPads, and everyday they
are finding more great reasons to work, learn and play on their iPads
rather than their old PCs. With twice the storage capacity and an
unparalleled selection of over 300,000 native iPad apps, enterprises,
educators and artists have even more reasons to use iPad for all their
business and personal needs.”
The move to introduce a new device offering mid-cycle is strange for
Apple. However, Apple has continued to lose market share to Google
Android Devices and several studies have recently shown slipping
interest in Apple devices. By offering a mid-cycle release, Apple can
boost interest in a line that has not been updated in four months.
Releasing of Apple iPad 128GB also allows Apple to more closely
compete with Microsoft at a time when the Surface Pro tablet PC is
preparing to release with full version of Windows 8. MS is said to be
targeting the high-end and enterprise market to which Apple is now
appearing to be focusing its best efforts.
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