Google pays to Apple: $1 Billion

Google May Pay Apple $1 Billion to Remain iPhone's Default Search Engine

Since the decade of technology, there has been an tough competition between google and apple to be on the top of the smart phones technology. But considering the network and other sides, google has always dominated over apple in bringing new technology to the reach of common people and in much less price. So now it will be interesting to see why google may pay $1 billion to apple

Google has always paid Apple a fee for being the go-to search engine on iOS devices, but never this much. As recently as 2009, Google paid *just* $82 million for the privilege. To put the $1 billion in perspective, Google pays the Mozilla Foundation $400 million to be the default search engine on the Firefox browser. They also have a deal with Opera, but we don't know how much they ask for.

While it may seem like a lot of money, Google generates more revenue from iOS products than from Android. Android generated less than $550 million in revenue for Google between 2008 and end-of 2011. Apple devices generated Google more than four times that amount over the same period.

The fact that the amount Google is paying Apple has jumped from $100 million to $1 billion over the course of the year indicate that Apple may have rejected Google's first offer, or that the company is working on their own search function and want to see how much they can squeeze out of Google before they unveil it. Or, more likely, Apple thinks itself as king and knows it can charge whatever the hell they want.

So now it will be more interesting to see that which will be the search engine on iOS devices whether it is Google, Bing or Apple's own search engine. Lets find it out in the upcoming months.