Learn how uniting marketing and product analytics allows you to maximize insights and action them quickly.
Hi test, We often see marketers tracking vanity metrics like webpage visits, click through rates, and sessions. But is that the right data to optimize campaigns and customer interactions? Mixpanel has always helped you understand your product metrics: Acquisition, Engagement, and Retention. Now it's time to add the pre-acquisition steps, Awareness and Intent, to the conversation. By pulling the full user journey together into Mixpanel, you're able to take the vanity metrics and combine them with deep product analytics. You can dive into the benefits of this approach in our Guide to Marketing Analytics. You can check out our public Mixpanel Marketing Analytics Board to see what it looks like, and easily get started creating your own Board just like it with our new Marketing KPIs template. |
|
|
Read how Mixpanel reduced product analysis time, accelerated feature launches, and drove actionable insights for Yelp. - Yelp saw faster ideation to launch cycles for critical features, from weeks to just a few days
- PMs are now able to find answers to previously unasked questions and focus on larger opportunities
- Smaller teams are now able to answer questions about their product areas without requiring the support of data analysts
Yelp Customer Story |
|
|
Mixpanel, Inc, One Front Street, Floor 28, San Francisco, CA 94111 |
| |
|
|
No comments:
Post a Comment