They're the building blocks of conversion and retention. Find the keys to growth so you can build a product customers love.
Hi test, Keeping track of your active users is a starting point for vital product insights. It's essential if you care about product-led growth. But figuring out MAU, WAU, and DAU is just the beginning. Modeling the flow of users through your product with other metrics like conversion and retention can accelerate your product growth. Our Guide to Product Analytics reviews some helpful questions to get you started:
- What exactly do I need to measure in my product?
- How do I account for different types of users in my analysis?
- How do I narrow my focus around a single conversion flow to iterate faster?
You can read more about MAU, WAU, and DAU on our blog: learn how to define active users and explore the importance of active users in the product-led growth era. See where users find value in your product and discover how to build products they love so they'll come back again and again. |
|
|
Learn how DocuSign improved key metrics |
DocuSign has been able to boost conversions, improve onboarding completion, and get more paid customers to upgrade by using Mixpanel. - By analyzing user behavior and identifying opportunities to encourage free users to upgrade, the team achieved a significant 5% lift in upgrade conversions
- DocuSign was able to increase free account creation by 15%
- The team addressed a significant drop-off in conversions after the initial sign-up by focusing on improving the onboarding process for new users
|
|
|
Mixpanel, Inc, One Front Street, Floor 28, San Francisco, CA 94111 |
| |
|
|
No comments:
Post a Comment